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Виталий Баум
Директор по развитию бизнеса vitali.baum@ciber.com |
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Ксения Андреева PR-служба CIBER ksenia.andreeva@ciber.com |
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SAP® CRM Brings the Flexibility of Web 2.0 and the Power of End-to-End Business Processes to the Hands of Business Users.
SAP® CRM Brings the Flexibility of Web 2.0 and the Power of End-to-End Business Processes to the Hands of Business Users.
With an eye toward empowering the growing business user market, SAP’s next generation Customer Relationship Management Solution has been co-innovated with leading customers and partners, and is designed to be simple and powerful to solve real business problems.
SAP continues to deliver on its commitment to mid-sized companies by providing customers with powerful enterprise software solutions to better manage relationships with customers. SAP offers new capabilities such as trade promotions management, business communications management and pipeline performance management. The latest release of SAP CRM features a dynamic new user interface (UI) that gives business users the power to easily access all relevant information to best serve customers. The new Web 2.0 capabilities within the UI of SAP CRM are best experienced firsthand to understand the unique interface offered by the new solution.
SAP evolves CRM beyond traditional task automation to a flexible, user-driven end-to-end business process execution platform. SAP CRM is architected to help companies achieve a complete 360-degree view of customers, which is one of the most critical factors in enabling successful CRM strategy. SAP CRM is already helping companies extend and improve customer-facing processes across their business ecosystems of employees, customers and partners.
New SAP CRM Capabilities Enabling Customer-Driven Growth
SAP CRM brings to the market a range of new capabilities in key areas designed to help companies empower and excite their teams, fulfill their customer needs and grow their business.
Flexible multi-channel customer service - SAP® Business Communications Management software brings together communications technologies and SAP CRM to expand traditional call center-based processes across the organisation, including field-based staff and experts in any location.
Maximising the value of every interaction - SAP® Real-Time Offer Management software helps bring intelligence to every customer interaction and offer to build profitable customer relationships.
Optimising marketing and promotional spend - SAP has greatly enhanced its trade promotions management (TPM) and marketing development funds (MDF) solutions to help customers extract more out of their promotional spend, while securing greater visibility, control and traceability of end-to-end funds and claims processes.
About SAP® Customer Relationship Management
SAP offers market-leading customer relationship management (CRM) solutions, based on an enterprise service-oriented architecture, that help companies drive new growth, maintain competitive agility and attain operational excellence through customer-centric processes. Delivering best-in-class front-office capabilities with enabling end-to-end, industry-specific processes, the SAP® CRM application enables customers to empower their teams, delight their customers and grow their business by driving rapid user adoption and enhanced productivity. SAP CRM is one of the core applications within the SAP® Business Suite that is built upon the SAP NetWeaver® platform. The software helps companies empower employees with the real-time information and analysis they need to gain customer insight, acquire new customers, boost customer loyalty and build lasting relationships.
About CIBER
CIBER is a global IT consultancy with 20 years experience of implementing Customer Relationship Management (CRM) solutions. A software author and leading partner of SAP, Microsoft and Sage, CIBER has added exciting new functionality to our CRM portfolio with SAP CRM. Our success is not only restricted to Business to Business (B2B) areas, but through our market specific versions, e-marketing and networked contact centre suites, CIBER is also helping to deliver effective customer interaction management in high volume Business to Consumer (B2C) environments.
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Note: CIBER news releases are archived for historical purposes. Information in the release is accurate at the time of publication. However, service offerings, partnerships, contacts and other specific information may change over time.
